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Selling your home – your competitive edge

Sellers Articles

Although home appreciation has leveled off in some markets, sellers can still get good prices for their homes. The sale may take a bit longer, but a little creativity can help sellers move homes without having to drop the price.

John Callan has the following suggestions for sellers who want to speed up the process:

Price Your Home According to the Current Market. Just because a house comparable to yours sold for a very high price last year does not mean you will be able to realize the same price when selling your home now. Work with a full-service real estate professional to determine the appropriate, competitive listing price for your home. Remember that in this market, your sales associate may encourage a list price in accordance with others currently on the market, rather than those previously sold.

Make Your Home More Marketable. When a buyer sees your house for the first time, a critical first impression is made. If applicable, maximize curb appeal by trimming trees and planting flowers. A fresh exterior coat of paint might also prove valuable. Consider neutral colors for interior walls and carpets. Dark colors on walls, along with unnecessary clutter, make rooms look smaller.

Conduct a Full Home Inspection. If repairs are required, it is a good idea to go ahead and fix the problems. Potential buyers will cast an extremely critical eye over your home and, in a situation when more houses are available on the market, they may take a pass on a home that needs too many repairs. Be sure to have the home inspection report available for prospective buyers itemizing all of the repairs that have been made and the associated cost for each.

Offer a Coldwell Banker® Home Protection Plan. A Coldwell Banker Home Protection Plan gives you a competitive edge, while offering convenient, dependable service when you need it most — helping to protect you from the expense, hassle and frustration of unexpected covered home repairs while your home is on the market. A Home Protection Plan also applies to the home once sold, alleviating the hassle of home repair for the buyer. Both components are part of our new home buyer ready program which will help you differentiate your home from others in your neighbourhood. Click here for details of our home buyer ready program.

Seller Articles

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